Alex is one of the premier Executive Coaches in the region. He currently holds the Master Certified Coach (MCC) credential by the International Coaching Federation (ICF). With that, his work bridges professional coaching mastery with regenerative leadership. Recognized for his applied methodologies, he is the Founder of Avidity International; home to the Applied Regenerative Leadership (ARL) ecosystem and its proprietary frameworks: Applied Coaching (AC), Applied Heartstorm (AHS), and Applied Values Creation (AVC). Alex is also a Certified Master Solution-Focused Practitioner (MSFP), a Certified Senior Practitioner EMCC, and a Certified Solutions Academy Master Coach.
With over two decades of experience, Alex has gained the title of one of the Most Influential Coaching Leaders by the World HRD Congress as well as recognition among the 101 Top Coaches by the World HRD Conference. He maintains an exclusive roster of coaching clients across the region, including leaders from Fortune 500 companies and Forbes 30 Under 30 honorees whom he mentors and coaches. The success of his clients stands as his greatest testament, earning him recognition as the gold recipient of the HR Vendor of the Year Award for Leader of the Year and Best Executive Coaching Provider.
His distinctive philosophy, Mastery Applied Regenerative Leadership (MARL), integrates the highest standards of coaching with regenerative organizational science to help leaders build cultures that renew rather than exhaust their people and purpose. With his MCC as a foundation, he is now poised to bridge two worlds: the consistency of internationally recognized mastery and the rigor of applied regenerative systems. Through MARL, Alex champions a new kind of mastery, one measured not only by performance, but by impact; the capacity to regenerate trust, energy, and meaning within organizations.
